Jucy is trying to make RVing cool – Interesting rental concept

The thing looks like Barney on wheels. Pea green, bright purple and plastered in company ads, the “JUCY Champ” is meant to garner attention — and it does.

“Mind if I take a look inside?” a fellow road tripper asks me in a beachside parking lot. In the six days I spend driving along California’s Central Coast, I’ll be asked that question multiple times.

With its fleet of colorful custom-built camper vans, New Zealand-based Jucy is carving a niche for itself in North America.

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