March 1, 2017 by Rick Kessler
About 30,000 copies of the premiere issue of ROVA, a brand new, highly stylized RV lifestyle consumer magazine focusing on Millennials and Gen Xers, hit the newsstands Tuesday (Feb. 28). Gemma Peckham, the magazine’s publisher and editor, reported to RVBUSINESS.com that the launch has received “terrific feedback” from readers. “Although Tuesday was the official launch date, some of the retailers had already put the magazines out on the shelves, and we’ve had some really great feedback from the readers who picked it up,”
Peckham said. “There were lots of people who were saying it’s the type of magazine that they’ve been waiting for. They’re telling me that it’s different and they love the way that it looks and they love the content.
I think a lot of the younger RVers out there are really happy to have something that caters to them.” Read the rest of the article here.