Margaritaville is opening RV Resorts as it Diversifies

In January, Margaritaville opened its latest RV resort in Auburndale, Florida.The hospitality empire wants to open up to 50 RV resorts over the next five years. See what it’s like staying at the new RV park complete with cabana cabin tiny homes and two pools. Jimmy Buffett’s Margaritaville empire is growing and diversifying faster than the time it takes to find your lost shaker of salt.

The brand inspired by simple Jimmy Buffett lyrics now has a portfolio that includes nearly every aspect of the hospitality industry, from resorts to cruise lines to retirement communities.John Cohlan, CEO of Margaritaville Holdings, has said the company may be the “fastest-growing hotel brand” in the US. But there’s one particular Margaritaville segment that seems to be expanding its footprint faster than the rest: its “casual luxury” RV resorts. The hospitality empire currently has three RV resorts: one in Tennessee, Georgia, and Florida.

Read the rest of this story and see lots of photos of Margaritaville RV Resorts here!