Forget about the humble motorhome, Dembell is launching the world’s most luxurious “land yacht” for explorers who appreciate the finer things.

The fledgling German outfit designed by Ustory Branding has just unveiled a lavish new RV that is more akin to a superyacht than perhaps anything else currently on the roads. Built around a three-axle Mercedes chassis, the camper is decidedly sporty with sleek lines and a red racing stripe, but it’s inside where things really get interesting. Video and the rest of the story here.