Neiman Marcus Selling $255K RV in its 2020 Fantasy Gifts
By: RVBusiness|Published on: Nov 10, 2020|Categories: Today’s Industry News|
Neiman Marcus has teamed up with Bowlus Road Chief to unveil a Bowlus Endless Highways Bespoke Performance Edition travel trailer for the luxury department store’s 2020 Fantasy Gifts, according to a report at BusinessInsider.com
This unveiling comes at a fortuitous time: travel trailer, as well as camper van and RV, shipments have continued to skyrocket amid the coronavirus pandemic. The $255,000 bespoke home on wheels gives Neiman Marcus customers the opportunity to work with Bowlus Road Chief’s CEO and chief designer Geneva Long to create a custom interior.
As of now, there’s no better time or year to include a travel trailer in a holiday gift guide. Several months ago, road travel, and consequently RV sales, started skyrocketing as states began lifting coronavirus-induced stay-at-home orders and people started looking for safer travel alternatives to cruises and airplanes.
Even though months have passed since this RV boom initially became apparent, the recreational vehicle industry has still shown no signs of slowing down. Last month, RV manufacturers shipped out 41,509 units, a 31.2% increase year-over-year, according to a September 2020 survey of RV manufacturers by the RV Industry Association trade group.
Bowlus Road Chief’s specific road travel vehicle, the travel trailer, is included in this shipment spike. Last month, travel trailer shipments increased by 38.7% compared to the same time last year, according to the same survey.
Bowlus Road Chief’s personalization program has over 400 seating, 40 flooring, 35 bedding, and 100 awning options for a total of over 56 million different combinations, according to Neiman Marcus.
The Fantasy Gifts version will also come with extra items, such as cookware from Abbio Kitchen, a four-person dinnerware set, two outdoor seating accessories, a set of kitchen and table linens, and a set of pillows and a blanket.
The total package — which includes a $10,000 donation from Bowlus Road Chief to The Heart of Neiman Marcus foundation — retails for $255,000. To compare, the non-bespoke version starts at $225,000. Read the rest of the story here.